What standard SEO do we carry out?

26 September 2009

For starters, SEO stands for Search Engine Optimisation and is the term given to try and direct search engines at your website for different search terms.

Each page of a website should be optimised for that individual page.

If you want to optimise two pages for the same keywords or key phrase then it's more than likely that these two pages should actually be merged together into one page - that way you can put all your efforts into optimising one page rather than two.

The first on page optimisation that I'd suggest would be your <title> tag.

Make sure the web page's title is very keyword rich and descriptive (but still short) for that page.

The worst thing to see is when you go onto a web page and the page title is "Untitled-1" which would be the default title once the developer (or lack there of) saved the file.

Next you'll want to add in some <meta> tags - the keywords and description.

Even though Google doesn't use the keywords <meta> tag, it's still worth putting in for completeness.

The description <meta> tag is what will be used in the Google results directly underneath the page title - so make sure the page description tells the Internet user about the page they're potentially about to see.

Next we're looking at on page content.

The first thing to remember is that a nice, tidy, easy to use and XHTML compliant website is a good start.

If you're not compliant with XHTML then your website is likely to throw back errors, look very different from browser to browser and also not rank as highly - a well made website always does well.

On the page the main page title tag should be a <h1> tag.

Only one <h1> tag should be used per page, and this should be optimised for your keyword f that page.

Then as you go down the page it's good to break your text down into <h2> and <h3> tags for sub headings.

All images on your website should have alt text.

You should have no text colour the same as the background colour.

Remember - although we're optimising for keywords/key phrases, we still need to be friendly to the end user.

If the website visitor is unable to use the website, or understand what all the text is about then we'll lose our visitors, and that is the exact oposite result to what we want.

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